If you are an amateur to website design and marketing, you should know that back linking your website with other leading websites is one of the most important parts of any marketing campaign. You can do the back linking through many ways. For instance you can go with article writing, social bookmarking or directory submissions.

Out of all the options, directory submissions are the most successful as they list your site with a group of related websites which will attract niche based traffic. Speaking in a practical way, listing your site in directories would mean that you will attract people who are interested in your service rather than random morons. Before a few years, SEO was the only way using which you could get more traffic into your site but using directory submissions, you can attract quality traffic now days.

Directory submissions can be widely divided into two categories – Free and paid. Although the functionality and usage of both these services is the same, they work in completely different ways and produce totally different results. The paid ones are way better than the free ones due to the following reasons. Let us see why you should not care about the money and go with the Paid Directory Submission instead of the free ones.

Avoid spamming
The most basic is reason is the free directories are literal homes of spammers. Once you submit your site to these directories, it will give a cheap shot look to your site. Moreover, you will be overcrowded by millions of sites as these are submitted automatically by robots which could submit millions of sites in minutes. Naturally, you don’t want your site to be grouped along with these sites.

Time saving and quality retained
Saving time is another reason why you should prefer paid service. Since thousands of applications are made to the free directories, it is virtually impossible for the owner to review all of them. So, they either take loads of time to publish the data or they publish it without even reading what’s on it. This would mean that the quality of the sites in the free directories is very low and back linking with them will lead you to no good. On the contrast, you will be listed along with a handful of quality sites in a much faster time if you prefer the paid service.

High chances of approval
You might ask if they publish all the websites that apply to the paid service. The answer is no. Even if you pay for the service, they will only publish your site if it has the quality. So, it means only quality websites can get listed in here. But paying for the service would give you more than 90% chances of getting listed.

Better exposure
The paid directories will have greater page rank than the free ones. This will mean that your site gets great exposure. This will also mean that the whole process can be trusted which is not the case in free directories.
Once you see the results of the paid service, you will realize that the money you spent does not go in vain.